DIGITAL MARKETING OFFICER at Aston University (2012-2014)
Daniel invented Social Media at Aston.
– David Farrow, Executive Director of Marketing, Strategy & Communications, Aston University
Digital Marketing Officer (Social Media Specialist)
The following is a portfolio of campaigns and projects I have been working on at Aston to give you some perspective on the statement of how invented Social Media at Aston University. This list is not exhaustive.
My main role was the day to day management of Aston University’s Social Media channels. This included Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Flickr as well as the other web tools for the purpose of attracting new students and keeping current students engaged. I also produced graphics, photography, and assisted the team with the management of the website. I also organised monthly digital marketing and social media surgeries to help staff across the organisation get to grips with social media and digitial marketing tools.
Generating and maximising user generated content for Marketing purposes
Twitter Takeover Project
In an increasingly competitive market, students are taking longer to make decisions about which university they will be attending. March to May is a crucial period of conversions across the sector. In response to this, I designed the Aston University Twitter Takeover project whereby students were invited to tweet and instagram for a day each from the official university social media accounts. The aim of this was to provide an authentic voice of the students instead of the corporate marketing messages. This proved very successful for engagement and the project was repeated in 2014 across the different schools.
Maximising Twitter and Instagram Social Media Channels.
Ask me about Aston
Facebook cover photos of our social media following as prime advertising space.
Digital Marketing/Social Media Surgeries
Consulting staff to help them achieve their digital marketing objectives.
Microvids + Social Video
Social Media Content Production